How to Beat Older Businesses in the Local 3-Pack
How to Beat Older Businesses in the Local 3-Pack The smell of wet concrete always reminds me of the morning I spent photographing a defunct law firm suite in a dusty commercial park. I spent…
Why Your Competitor’s Garage Startup Outranks Your Luxury Storefront
I spent three months fighting a hard suspension for a plumbing client whose listing was nuked simply because they shared a suite number with a defunct law firm. Google didn’t want proof of a van;…
Why Your Business Isn’t Showing Up for ‘Open Now’ Searches
Why Your Business Is Not Showing Up for Open Now Searches I spent three months fighting a hard suspension for a plumbing client whose listing was nuked simply because they shared a suite number with…
How to Use Google Posts to Promote Local Lead Magnets
The air outside smelled like wet concrete and the blue light of my monitor flickered with a glitch in the storefront data I was analyzing. It was midnight when a local cafe owner called me.…
Why Your Business Category Changes Automatically Every Single Week
I spent three months fighting a hard suspension for a plumbing client whose listing was nuked simply because they shared a suite number with a defunct law firm. Google didn’t want proof of a van;…
Why Your Business Description Is Not Helping Your Map Rank
The air in this office smells like wet concrete today, a reminder of the physical streets I map every morning as a spatial engineer. Your business description lacks a direct impact on your ranking because…
Why Your Primary Category Choice Is Killing Your Secondary Rank
I remember the smell of wet concrete outside that plumbing shop in south Philadelphia. It was a grey Tuesday. I spent three months fighting a hard suspension for a plumbing client whose listing was nuked…
Why Your Competitor’s Profile Is More Sticky Than Yours
The Forensic Reality of Map Pack Stickiness I spent three months fighting a hard suspension for a plumbing client whose listing was nuked simply because they shared a suite number with a defunct law firm.…
How to Use Your Map Profile to Drive Local Foot Traffic
I spent three months fighting a hard suspension for a plumbing client whose listing was nuked simply because they shared a suite number with a defunct law firm. Google didn’t want proof of a van;…
Why Your Business Description Doesn’t Matter as Much as You Think
The sidewalk outside the office smells like wet concrete after a morning rain. I am leaning against a brick wall, watching a business owner frantically refresh their phone. Their Google Business Profile just went dark.…