Structured data for Service Area Businesses (SABs) requires a specific configuration of JSON-LD code that identifies the geographical boundaries of your operations without a physical storefront. By using the areaServed and geoShape properties in your…
The Local Business Schema Checklist for Error-Free Ranking I remember standing in the rain outside a nondescript office park, the smell of wet concrete mixing with the exhaust of passing trucks. I was there because…
The logistics of local visibility and the battle for the map pack I spent three months fighting a hard suspension for a plumbing client whose listing was nuked simply because they shared a suite number…
The scent of peppermint candies and old ledger paper usually fills my office when the local shop owners come to visit with their heads down. I have spent decades in this corner of the world…
Fixing Category Conflicts That Confuse the Local Map Algorithm The light in the industrial park was cold, catching the sheen of wet concrete after a morning rain. I spent three months fighting a hard suspension…
Why Your Site Speed and Redirects Influence Local Map Ranking I spent three months fighting a hard suspension for a plumbing client whose listing was nuked simply because they shared a suite number with a…
I spent three months fighting a hard suspension for a plumbing client whose listing was nuked simply because they shared a suite number with a defunct law firm. Google did not want proof of a…
I sit in this office surrounded by the scent of peppermint and old paper; the tools of a man who has watched this town grow from physical ledgers to digital coordinates. My life has been…
I see the city as a layer of ghost data. When I walk down a rain-slicked street, smelling the damp concrete and the metallic tang of old iron railings, I do not just see storefronts.…
The forensic traces of a local search penalty The smell of wet concrete often reminds me of the day I discovered a major ranking leak for a storefront client. I am a veteran strategist who…