How to Stop Google From Automatically Changing Your Business Categories I see the world through a thirty five millimeter lens, focusing on the gritty details that most people ignore. I notice the way the light…
How 10 Feet of Snow Proved Your Emergency Hours Are Wrong on Maps How 10 Feet of Snow Proved Your Emergency Hours Are Wrong on Maps In the world of emergency management, we often talk…
I walk the streets of downtown Phoenix and smell the wet concrete after a monsoon. I see the neon Open signs flickering in the late afternoon heat. To the casual observer, these are just shops.…
The verification battlefield for local business owners I spent three months fighting a hard suspension for a plumbing client whose listing was nuked simply because they shared a suite number with a defunct law firm.…
The Real Reason Your Map Pin Is Showing the Wrong Entrance I stand on the corner of 5th and Main. The air smells like wet concrete after a morning rain. Through my camera lens, I…
The air in my office always smells of peppermint and the dry, vanilla scent of old ledger paper. I prefer these tangible things because the digital world is increasingly filled with ghosts and illusions. As…
The smell of wet concrete after a summer storm always reminds me of the day I spent on a sidewalk in Chicago, taking photos of a locked gate for a locksmith who did not exist.…
The digital street is littered with the ghosts of businesses that no longer exist, and for a street photographer of the local search ecosystem like myself, those glitches are everywhere. I see them in the…
The smell of wet concrete always reminds me of a failed verification. I have spent two decades as a street photographer and a map search investigator, hunting for the subtle glitches in storefront data that…
How to Claim an Unverified Listing That Someone Else Owns I spent three months fighting a hard suspension for a plumbing client whose listing was nuked simply because they shared a suite number with a…